(✎) Logo Design: Analysis

NFL Denver Broncos Logo

Under Armour® Logo

Both logos are familiar. Denver Broncos is an NFL team and Under Armour® is a sport clothing company. Both are contributed in sports. The Denver Broncos' logo is more emphasizing the "movement" principles of design, because the way the horse facing forward and a little bit tilted makes the logo "move", it is also supported by the "blowing hair" on top of its head. For Under Armour®'s, it is more emphasizing the memorable and simpleness of the logo, because there are not much details in the logo. It is just a combination of "U" shapes. The logo itself creates a meaning, the top shape form a letter "U", which is Under, and the bottom which is shifted purposely to form a letter "A", which means Armour. So, it creates Under Armour.

The colour of the Denver Broncos' logo represents the team colour which is orange, navy blue, and white. For Under Armour®'s it is just a universal colour for logos. So that it could work with other colours or it could be called "versatile". For example this:

 Both logos are memorable, because they are unique in terms of the design, no other company/brand has a logo like both of them, which means they could be distinctive, so people easily recognize them.

In terms of "timeless", the Denver Broncos' logo has changed a few times.

But not for Under Armour®' logo. It stays the same since 1996, which is good, so that people will know this brand more.

Both logos are really strong in attracting the audience, because Denver Broncos is a football team and the way the logo uses sharp lines to communicate the emotion and a horse as the mascot makes it suitable communicating its characteristics, and so as Under Armour®'s logo. The strong font, the thick size of the shape and sharp edge makes it suitable to communicate sport.