(✎) Visual Identity Assignment: Initial Musing

    This month we are working on a new assignment to create our visual identity. The purpose of this assignment is to advertise ourselves and helps us to get into the design world. It is like branding ourselves. Therefore by showing our unique and designed visual identity, we would be known and recognized easily by the public as well as clients who want to hire us. Here is the definition: "Visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. In a broader (corporate) sense, it may include elements such as building architecture, color schemes, and dress code." [Source]

   

    My company has not yet been named, but the what we do mainly is industrial design. For those of you who do not know what industrial design is, generally industrial designers design human products. Everything that you see in home, school, or work are mostly done and designed by industrial designers. For example, sofas, lunchboxes, helmet. phone cases, monitor, kitchenware, printer etc.

  What our focus in industrial design is that we make small furnitures, such as chairs, drawers, cabinets, coffee tables. Tools/products, it can be anything. Small packages, it can be anything as well. We also design shelters, like bus shelter or any shelter that can protect people.

   Our goal is to make the products that really benefits people as well as environment. We don't want to create products that will make worse or harmful to the earth. We want to create products can make life easier.

  Our design goal is to create something simple but really useful, eco-friendly, and cheap. It has to look interesting and unique as well..

  The design strategy would also be really consistent throughout our website,  there will be watermark on every project's photo thumbnails. Therefore it will  look clean and organized. It will also show our identity.

 
    Overall, that is for now. There will be more updates soon.

Here is the company in outline:

- Name of company (possible names): West Java Design, Made In West Java, BDGdesign, BambooDesign, WestBamboo, TheBDGdesign, EastBDGdesign, Bandung Works, Hade Studio, Barudak Design, Rebes Studio, BDG Design, BDG works, BDG Studio Toronto, Sawargi Studio, ...

-  Company Type: Industrial design company; Only designing and producing prototypes.

-  Style: Simple, Eco-friendly, clean

- Mission: To make life more convenient.

- Design Area: We design small furniture, tools/products, small packages, and small shelters.

- Goal: We want to invent or innovate a product that can be useful and beneficial to people and environment.

"Let's save the earth, friends!"

*All Images were taken from Google

(✎) 11 Most Important Elements in Infographics

       This week we are exploring a new type of design called infographic. The purpose of infographic is to tell a data, timeline, or anything in a unique and cool way. It always has a main topic. There are variety of things that can be told through infographics. For example, how to design a website:

Source: http://bit.ly/1POspoI

             I won't explain in details about it because I am here to share the 11 most important elements that infographics should have (in my opinion). However if you want to know more about it, I suggest you go to http://www.informationisbeautiful.net/ there are so many good infographics there.

Anyway, an inforgraphic should have:

1. Topic

Topic is one of the very important element in an infographic because if there are no topics, then the viewer will be wondering what the infographic is about.

2. Shape
  
Shape visualizes things and can be easily remembered.

3. Line
 
Line is the other important element in an infographic because it helps the readers to follow what is going on in the infographic.

4. Colour
 
Just look at every infographic, almost all of them have colours It is an important element in infographics . Just imagine, if there are no colours what they will look like? they will look boring plus they will be very confusing because there are no colour codes (except, if they done it by purpose). Therefore pick a good choice of colour and don't have too much colour as well otherwise it will be really busy.

5. Graphics (no photos)

Graphics are really important to represent figures or datas, so that it can be interpreted and remembered easily by people. Also, keep in mind: There should not be any camera photos! (but if you want to, you are welcome. It is just really rare to find infographic with photos).

6. Good and suitable fonts

Fonts can impact people's feelings and emotion, therefore having a suitable fonts for a topic is the best.

7. Texts

If there are no texts on an infographic, then it wouldn't be called infographic! it would be called a drawing.

8. Appropriate background
 
What I meant by appropriate background is that it matches the whole theme. So, make sure you have a good and matching background when creating an infographic.

9. Headline/Title, and Subtitles
 
They are one of the important element because headline gives you a first impression and subtitle tells the infographic in details.

10. Numbers

It is not really necessary to include numbers in an infographic, but it is just weird if there are no numbers in an infographic. It also helps to tell more information.

11. Introduction and Conclusion

Well this part is a bit a vague, but what I meant is an infographic should have a strong main information that  explain what the infographic is about and a conclusion to tell the viewers that it is finished.

*All images were taken from Google