This month we are working on a new assignment to create our visual identity. The purpose of this assignment is to advertise ourselves and helps us to get into the design world. It is like branding ourselves. Therefore by showing our unique and designed visual identity, we would be known and recognized easily by the public as well as clients who want to hire us. Here is the definition: "Visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. In a broader (corporate) sense, it may include elements such as building architecture, color schemes, and dress code." [Source]
My company has not yet been named, but the what we do mainly is industrial design. For those of you who do not know what industrial design is, generally industrial designers design human products. Everything that you see in home, school, or work are mostly done and designed by industrial designers. For example, sofas, lunchboxes, helmet. phone cases, monitor, kitchenware, printer etc.
What our focus in industrial design is that we make small furnitures, such as chairs, drawers, cabinets, coffee tables. Tools/products, it can be anything. Small packages, it can be anything as well. We also design shelters, like bus shelter or any shelter that can protect people.
Our goal is to make the products that really benefits people as well as environment. We don't want to create products that will make worse or harmful to the earth. We want to create products can make life easier.
Our design goal is to create something simple but really useful, eco-friendly, and cheap. It has to look interesting and unique as well..
The design strategy would also be really consistent throughout our website, there will be watermark on every project's photo thumbnails. Therefore it will look clean and organized. It will also show our identity.
Overall, that is for now. There will be more updates soon.
Here is the company in outline:
- Name of company (possible names): West Java Design, Made In West Java, BDGdesign, BambooDesign, WestBamboo, TheBDGdesign, EastBDGdesign, Bandung Works, Hade Studio, Barudak Design, Rebes Studio, BDG Design, BDG works, BDG Studio Toronto, Sawargi Studio, ...
- Company Type: Industrial design company; Only designing and producing prototypes.
- Style: Simple, Eco-friendly, clean
- Mission: To make life more convenient.
- Design Area: We design small furniture, tools/products, small packages, and small shelters.
- Goal: We want to invent or innovate a product that can be useful and beneficial to people and environment.
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| "Let's save the earth, friends!" |
*All Images were taken from Google
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