(✎) (✉) Logo Assignment Part 2

Logo Assignment Part 2 section 1: The Logos

Main Colour Version

 

Other Colour Version
  

Black & White Version

 

Logo Assignment Part 2 section 2 : Written Statement

       In the last few days, I have been working on the logo assignment, which is to create a logo from animal that represents my qualities on design. I got confused for the first time to chose what animals that best represent myself. So, I came up with three animals to choose which are tiger, eagle, and owl. Because tigers were kinda hard for me to think, and eagles that kinda common, so I decided to chose owls. Why I chose owls..?? Because, owls are calm, thinker/strategist, and fast. What I meant is.. these qualities could be representing me to be a graphics designer. For calm, calm could mean.. not to hurry everything. So we would get a perfect result. Or thinker/strategist. If in the owls side, it is like when they're trying to trap their prey or trying to be invisible so their enemy or prey couldn’t see them. If in the design side, it could mean we have to be creative or work hard and use our brain to make it better. And for fast. Owls are fast animal, they always react if they see their prey by using their sense. In design “fast” means efficiency and thinking. We should work fast but we have to aim the design that we want and if we had the result, we shouldn't forget to recheck. To make sure it meets the design of what we wanted.     
       In the designing part. Because of my company's name is “Flights Studio” so I planned to use a cool/light colours, because it will represent the “Flights” word which relates to the sky that is clear and beautiful. I started designing using the Pen Tool to trace the owl from an image that I got from the web. I decided to create a curvy smooth line, for the owl’s body. Because it will create the details to the smooth edges from its wings and other parts. For the eyes, I chose to create a half circle shape because it will help create a balance to the owl’s body's direction. For the face, I just make it similar to the actual shape of its face, because it also helps create a balance to the body and the eyes. In typography I used a thin, simple, clear looking font for eyes because they represent the company's name. The font that I used was Caviar Dreams (it is actually a custom font). I positioned the typography below the left wing and placed it away from the owl a little bit so it lined in the center. I positioned the typography there, because it represents the company's mission. The mission is “we work as a team and help together to reach our dream to be a five star company”. The colours that I applied to the typography or the company's name are using two different colours. For “Flights” I chose a cool/light blue colour because it represents the sky. And for the “Studio” I chose a cool/light grey colour. For this one, there isn't any meaning but it helps to create a contrast. Talking about contrast, I tried to create a few contrasts that were possible to each part of the body. Because contrasts could help create differences on the logo. Like the owl's eyes and the face. I applied a light grey colour to them, but then for the face, I dimmed the colour for 70% because if not, it wouldn't create the contrast. For the background, I didn't really want to have them. Because it would ruin the balance and the contrast of the logo So I decided to leave it with just a negative space. After all finished and for the addition, I added a line and created it with the Line Tool. I positioned it below the company's name and lined vertically. And then. I applied a white & grey gradient to it that goes from left to right and changed the type of it to oval to creates a movement, values and represents the company's feature which is efficiency. And I also add another thing which is a shadow. I applied it to the owl and created it by just copied the main owl's body and placed it underneath the main body. And applied a sky colour gradient to it, to helps create a movement and represents the company's work that they are always there. For the unity, rhythm, and the others, I didn't really create them because I want to keep the logo as simple as possible. But for last part, the emphasis. This logo was actually didn't have an emphasis, I didn't think about creating an emphasis. But after I finished design the logo, it seems that the face could become the emphasis. Or it could be the “Flights” word too.
      In the technical part, I don't really have anything to say. I just learned so much about Illustrator. When I was creating the logo, all the things that I used often was just playing around, editing, rechecking. But for the tool , it was the Pen Tool. The Pen Tool was a perfect tool for tracing anything on the image or even create something that you want. It is also a neat tool for creating a line. For the effects, so far I didn't apply any. Because I didn't think about adding any effects. For the use of layers. Layers are very important things that need to be use in every case. Like if you have a complicated design, you should use the layers to organize things. In my case I used layers for organizing every parts of the owl's logo, including the typography. And also, I used layers to make things more neat and tidy.
      For thoughts and opinion about this assignment. I'm really happy about what I have done. Because, previously I didn't know how to use Adobe Illustrator. I thought it was a complicated software. But when I tried to work on Illustrator, things went different. And then I got used it. it was like Adobe Photoshop but in different format. I learned so much about designing a logo especially when I tried to create a contrast and tweaking the logo. After I finished creating a logo in Illustrator, I am planning to create another logo if I have time. I want to learn more about using the tools and the colours in Illustrator. It was a fun experience.